What is New Hat? We are a creative studio led by Brad Soderlund. We are grounded in a core belief: With the right combination of innovation, insight and usually a bit of courage, every brand has the capacity to share their story with messaging that makes an impact. We seek to partner with anyone who sees things the same way. 

​

Who is New Hat? Brad is a multifaceted Creative Director with deep roots in screen-oriented content and Brand Identity. His rich skillset includes both the Art & Copy side of creative, where he regularly acts as either source or conduit for great ideas. A seasoned Art Director, Designer, Writer and Brand Strategist, Brad brings his unique enthusiasm and experience to every project. Thanks to his years of wearing many hats, he can quickly assemble a team of proper experts and artists to accomplish creative asks of any scale. 

​

Why “New Hat?” Well, we feel that each project asks just a little something different from the creative team involved. There’s always a new hat to try on, you might say.

(And besides: Brad’s old fly fishing lid lasted near 30 years, until late 2019. So it was literally time for a New Hat.)